The reading experience in an interactive digital world

Data:	5 marzo 2011	Ora:	12:40	Lingua:	English

Abstract - Complexities and challenges of creating rich digital books. This lecture will highlight the new skills required and the relationships between authors, designers and software developers. The business case provided by "The Elements" and why maniacal attention to quality repays the effort. --- "Tablet computers such as Apple's iPad and its many imitators are enabling a new industry publishing books made of binary bits not pulped trees. But what will the best of these books be like? It is not enough simply to convert static pages into digital form, perhaps adding a few bells and whistles such as clips of video. Instead the whole reading experience must be redefined for the interactive medium, critically preserving and enhancing all that is wonderful about the printed word. Using the examples of The Elements and Solar System, both best-selling titles for the iPad, this presentation will show how imagination and obsessive attention to detail can achieve great results and rich commercial returns."

Max Whitby (CEO Touch Press)

Dr Max Whitby is co-founder and CEO of Touch Press (touchpress.com). The company which is based in London has published a series of innovative titles for the iPad including "The Elements " by Theodore Gray generating revenues of more than US $2 million in its first year. Whitby is a scientist and documentary filmmaker who led an early partnership between Apple and the BBC. He has been responsible for numerous interactive projects on subjects ranging from DNA to poetry.